The Importance of Social Media
There are plenty of webmasters out there that completely underestimate the power of social media. This is something that has always baffled me, because if you use social media properly, you can make a lot of money. Let me explain why social media is important to any marketing strategy while highlighting some of the more important benefits it can bring when it comes to web traffic.
Connect with Your Customers
Perhaps one of the biggest benefits of social media isn’t actually related to generating traffic at all; in fact, it is to be a sounding board for your customers. I am going to let you in on a little secret here- potential customers love companies which have a ‘face’ i.e. the ability to interact with the company on a personal level. It doesn’t matter if you charge slightly more for your services, if you are easy to get in touch with, and are open to feedback, then customers are willing to pay that little bit extra. There is no better way to connect with your customers on a personal level than through social media.
Generate Targeted Traffic
The lifeblood of any successful website is targeted traffic. If you don’t have targeted traffic (i.e. people landing on your website who are interested in your products) then you won’t make a penny. This underscores another major reason why social media is important. Social Media is a fantastic way to get traffic, because if you have a great link or bit of information to share, it will go viral. The people who ‘follow you’ or ‘like you’ will share with their friends and family; if they like it, they will share it. Eventually, your link could go global. Just one post could generate thousands of hits on your site. Yes, it will take a while to get up to this level, but my personal belief is that any website can get here, providing they put in the effort.
Benefits to Search Engine Optimization
Social media is becoming very important to SEO. Many people have yet to latch onto this benefit at the moment; however, it is probably one of the most important on this list. What most people fail to realize is that the search engines are changing their ranking algorithms almost constantly. Over the past few years, they have begun to look into social media websites in greater depth. You see, search engines like to display links that people like, and what better place to look to find something that people like than social media? After all, if people are sharing information and links, they must be sharing something good, right?
Do not neglect social networks! Honestly, one social media link could be as powerful as three or four on another website. It really is that useful. Think how many links you could get out there if your social media post went viral! Imagine how high this would cause you to climb up the search engines. Honestly, the secret to SEO nowadays is through social media, which means you should sign up to accounts at the major ones today.
Of course, you do need to get the initial likes or followers on your page, once you have these though, you will find that the traffic starts to roll in. So, isn’t it time you got to work now that you understand the importance of social media to your internet marketing strategy and website’s success?