Google has been doing many webmasters a great disservice but smart webmasters are finding relief in social media sites. Google’s many algorithm updates, which were meant to improve search results for searchers, have led to the falling of many websites who lost their high ranking and are now nowhere to be found in the SERPs. The lucky sites only lost a position or two in rank, and some were completely unaffected, but it makes website owners nervous and looking for a way to get their traffic without having to rely on Google. Utilizing social media traffic could prove to be a powerful solution to website traffic issues and less reliance on Google.
Every month, social media websites like Facebook, Twitter, YouTube, and Google +1 get millions of visitors. Some of the sites receive several hundred millions of visits. Many people have infused the use of social media sites into their everyday lives. This means that social media websites are a rich source of traffic for you to harness.
Getting a website up in rank on Google, now that the algorithm updates have hit and continue to be run on a regular basis, is not as easy as it used to be. There are new rules to the game and website owners truly have a challenge before them. It is easy to assume that those whose websites fell in rank suffered by their own hands because they were using shady traffic tactics but that is, surprisingly, not always the case. A lot of good website were taken out. These were high quality sites and blogs that had been crafted with care over the course of many years.
However, your website social media popularity is not directly affected by Google rank. You can be very popular on Facebook, for example, and still not rank very highly in Google. It is true that your social media popularity can help boost your website’s position in the SERPs. If your site is getting a lot of traffic from social media websites and quality sites link to it as a result, the additional reward could be a better rank.
Using social media sites is a great way to get around Google even if it does not result in a higher position. Added together these sites get billions in traffic and, by having a presence on them, you stand to get a good percentage of those visitors. Even one percent of this traffic every month could mean big things for your website. No matter what niche the website covers, there is sure to be a lot of people interested in checking it out.
There are a couple of ways you can go about getting some of this great social media traffic. Of course, it is always important to have a profile on each of the sites and participate actively. Just by doing this you can attract a few visitors to your site. However, taking advantage of services that provide you with social media traffic can bring more visitors to your website, with the added benefit of the residual effects as these social media enthusiasts spread the word about your great website. Buying traffic for sites like Facebook, YouTube, Twitter and Google +1 can not only be the catalyst that takes your website viral but also the remedy to reducing your dependency on Google for its success.
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