Having your business online comes with a number of benefits in relation to return on investment, especially for small and medium enterprises. However, for any business to be successful in internet marketing, an effective social media marketing strategy has to be in place.
Since social media platforms such as Facebook, Twitter, LinkedIn and Google+ play a very significant role in customer communication and interaction, an effective internet marketing strategy must consist of a well thought out social marketing plan, which will guarantee a higher return on your investment.
Unfortunately, too many internet marketers mistakenly build their social media strategy entirely around getting more social followers and growing their social follower count. However, succeeding in social media is not just about gaining more followers with no added value to your business.
Effective Social Media Marketing Strategies
Social media success is all about value and customer engagement. Consequently, even if you have numerous social followers for your brand, without offering quality service or product and regular communication with your followers, your social marketing efforts are bound to fail. So here are some effective strategies for your social marketing that will greatly increase your chances of success:
1. Quality Product and Services
The most important factor to consider before anything else is the quality of what you offer. Customers usually have to have a very high expectation in the quality of a product or service before actually deciding to buy it.
On the plus side, focusing on quality has a very significant impact on the reputation of your business and brand, especially in social media marketing where useful information can spread very quickly due to the viral nature of social media. Consequently, commitment to quality can often result in building a strong following with valuable customers who will be interested spending money on your brand.
2. Customer Engagement
Customers always want to feel special, it’s human nature. Engage consistently with social followers to make them feel important and part of your business. Make sure you respond positively to the ideas, comments, recommendations and preferences they post through major social media platforms like Facebook, Twitter and so on.
Ensure that you make regular social updates and posts about a product or service changes, so that your customers are always connected with your business updates.
Moreover, don’t waste your time. Make sure that your social media platform is working for you. You don’t need to be present on every single social website for you to succeed in social marketing. Manage your time and other resources properly for the benefit of your business. Focus on promoting your business and stay away from activities that waste your valuable time.
3. Measure Your Social Media Performance
It’s usually very hard to evaluate whether your efforts are yielding better returns without an effective performance measurement plan in place.
Generally, the resources that businesses employ in social marketing are usually time and money. We want to make certain that the amount of these resources spent on our campaigns are amply rewarded with the returns generated. So evaluate the success of your marketing efforts.
We will want to measure the social marketing success of our business in terms of the returns we generate from a fixed investment. In other words, you have got to be able to measure the return on your social media investments ,i.e., for each dollar and/or time spent on acquiring fans/followers, how many are being converted into actual new leads, customers or signups, etc?
Merely adding more fans to your page, while looking impressive, will not generate revenues. More is required. Are your social media investments adding to your sales? At what rate of conversion? Which channels are performing best; which are not? These are the questions we need to ask ourselves.
There are many things you can do to increase our internet marketing success and social media marketing certainly has to be a top priority. However, providing value, engaging your social followers and being able to measure your social media strategy are crucial to the long-term success of any business online.
Social media plays a very important role in today’s world of internet marketing but competition is stiff. Through an effective social media marketing strategy, small and medium enterprises have an excellent platform where they can compete successfully with well-established companies who already enjoy have good reputation both online and offline. As such, small and medium businesses have to embrace best social media marketing practices while avoiding wasteful activities and making certain they are always maximizing their return on social media investments .