The work involved with creating content for a large authority website that covers numerous topics is overwhelming and expensive. It puts a stumbling block in the path of some who want to see results fast or find building and managing an authority site complicated. So, why not a micro niche site then? Micro niche sites used to be the way to go for those who wanted easy to rank and profitable websites. However, these once mini gold mines now seem to have lost their luster in the wake of Google’s recent updates. But they can still rank well and make money if done right. Read on to learn how to rank a micro niche site in 2013 and beyond.
Has Google Done Away with Micro Niche Sites?
It used to be that the point of these smaller websites and blogs was to rank higher on Google for less competitive keywords, but Google’s game-changing updates appeared to have delivered a knockout punch this strategy. There are many internet marketers who were using the micro niche model to make tons of money monthly by having numerous little ‘Google Sniper’ sites. But when the algorithm updates hit, site owners saw the search traffic volumes on all their micro niche websites drop significantly – as well as their profits.
So Micro Niche Sites Are Now Out of the Question, Right? Maybe Not
Building an authority website does not guarantee success, your approach to it does. There are still some micro niche sites around that are getting good traffic and whose owners are making a nice monthly income from them. The problem with micro niche sites that dropped out of Google ranking was the poor content and black hat methods used on them. Old SEO strategies, such as high keyword density and exact match domains don’t work anymore, but quality does. If you have been using these low-quality and outdated strategies, now is a good time to change them.
Benefits of a Micro Niche Website
Even an authority website with hundreds of pages is not going to get good search traffic if all those pages are filled with useless content. When quality of content is high, so too can be rank and conversion rates. Some choose to break up their niche topics into smaller, more focused sub-niche sites simply because it makes outsourcing, management, and organization easier. They don’t want to overwhelm themselves by trying to manage a larger site. Their motivations are positioning themselves for success from the very start because they are placing an emphasis on quality. There is now a direct correlation between quality content and rankings and, of course, the organic traffic that follows. No secret here, just the new reality.
When Building an Authority Site Really Does Pay Off
Those who have successful authority sites took the time to plan the entire process from the beginning. It is a highly desirable skill that not all possess. Many of those who used to profit with micro niche sites are finding it hard in today’s environment. So now they’re going through frustrating rounds of trial and error, trying to figure out some new and easy system that works. Settling down and actually building an authority site would be good for them, mainly because they would learn what quality is and how to produce it.
Quality has become the new law of the internet, thanks to Google. Whether building a small micro niche site or a large authority site, many of the same rules apply. Micro niche sites can still rank, in particular for less competitive long-tail keywords, if planned and executed properly. However, the days of the flimsy one page micro niche website with low- quality content ranking high are gone. A micro niche site can still get high rankings and big profits, even today in Google’s ever-changing sea of updates, but it has to have lots of engaging, high quality content.