How to Create Good SEO
Start with Good Content and Keyword Research
A basic understanding of how to create good search engine optimization (SEO) is necessary for building a website that attracts traffic. Anyone can put together a bunch of web pages and hope for people to find them, but chances are that traffic will be minimal or nonexistent without SEO. Website owners who know how to create good SEO can easily boost their chances of attracting many visitors to their website by following a few simple SEO tips.
Informative, unique content is crucial for drawing high numbers of website visitors. When people search for information using a search engine like Google, the websites with fresh, related content that Google judges as matching the search term is most likely to be featured in the top search engine results. It’s very important to try to have your website appear in those top results in order to have the greatest chance of getting visitors.
Because search engine results are highly competitive, a small business owner needs to have a smart strategy for using search engines to attract customers. The best way to do this is to target less competitive search terms, also called keywords. Very short keywords like “dog food” or “used cars” are flooded with competing websites.
Instead, create content that focuses on longer keywords for which the website may have a chance of appearing in the top results. One way to do this is to use a search engine to search for a term related to the business and look for terms that have fewer quality results. New websites are likely to have the most success getting in the top search engine results for longer, more specific keywords, commonly referred to as long-tail keywords.
The content needs to be organized on web pages on the website. The website should be easy to navigate. Each page needs to have an easy way to return to the index or homepage. Good SEO tips may not be helpful if the website is too frustrating for users, because the users are likely to click away from the website rather than reading the content and considering a purchase or other action that benefits the website owner.
Link Building Is Still Important
Once content has been created and organized on the website for the long-tail keywords, the website owner should work to create good SEO by building links to the content. Link building is an SEO strategy that improves the webpage’s chance of being in the top search engine results.
To create links, many website owners find it easiest and most productive to purchase a link-building service. Otherwise, link building can be done by writing articles that relate to the website that include a link to the website and posting the articles in article directories. This process can be slow and may not be productive since it relies on people finding the article among thousands of articles in the article directories and reusing it with the link included.
Don’t Stop Creating Good SEO
Website owners who write quality content for long-tail keywords and generate links to their pages have a good chance of becoming successful in attracting prospective customers to their websites. The process should not stop there. The website owner should continue the process of increasing the content and the links to increase website traffic.