Is Guest Blogging Still a Good Link Building Strategy?

link building strategy

Is Guest Blogging Still A Good Link Building Strategy?


Almost any business owner who has been working to achieve an internet presence knows how important proper link building happens to be. Every internet marketer, SEO expert, and business owner  has a favorite link building strategy that they swear by. One of the most common strategies used to get targeted traffic to any site is to be a guest blogger for a popular blog. Guest blogging definitely can be a good way to develop a great internet reputation, especially since publishing articles on well-known blogs gives people the ability to show that they are an authority on a particular subject. It also shows potential customers that you are up to date on developments in your industry.


But really, should people really be using guest blogging as their ultimate link building strategy and a tool for quality targeted traffic? Though it was once a great way to increase website traffic, the usefulness of guest blogging has declined over the past couple of years due to the fact that it became overused.


The Good and Bad of Guest Blogging


There are good parts and bad parts about any SEO strategy that one chooses. With guest blogging, you can expect to get a better online reputation, and you may actually get a little bit more exposure provided that you are a guest on a good blog. It’s often a cheap and somewhat effective way to get people to pay attention to what you have to say, even though it may be hard to actually get into contact with popular blog owners at the start.


This strategy is a good start for companies that are on a shoestring budget and cannot afford to get much traffic other ways, but the fact is that being a guest blogger on a couple of sites does have its drawbacks. For one, it can be quite time consuming to write all those articles. It can also be hard to get people to click your backlink to your website from the short bio that is often offered as compensation for your blog entry, since most people will simply read the article and move on. Worse still, there is technically no guarantee that people will read your article, and if it is very unpopular, you may not experience any increase in website traffic at all.


Best Use of Guest Blogging for SEO


If you want to get better traffic to your website, and if you want to reach a targeted audience, it’s absolutely crucial that you try to play off of the bandwagon effect. Having a bunch of guest articles and very few Facebook friends will just make your entire internet marketing campaign appear awkward and faulty. Having a large base group of Facebook fans, Twitter followers, and Google Plus affiliates shows people that your product is popular, relevant, and also lends credence to the authority that you claim when you are a guest blogger on a major website. Moreover, those followers will help make your article popular, might end up sharing it with friends who will comment on it, and all of that will, in turn, increase traffic to your website.


So as a whole, you can get a lot of traffic by being a guest blogger. Still, guest blogging isn’t going to be too effective if you don’t already have a targeted audience that actually wants to listen to what you have to say.  That’s why you need to invest in getting a good sized Facebook fan page going before you start considering going to major blogs in your industry asking to be a guest blogger for a week or two. After all, if you are going to put in the effort, you should do what you can to get the results you want.

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