Essential Tools for Internet Marketing
Every single day, there are thousands of people trying to break into internet marketing with dreams of big riches. Sadly though, very few people know exactly what they are doing and they quickly drop out, often making a considerable loss. Don’t let this happen to you! In this post I want to share with you a few internet marketing tools which I think are vital for anybody looking to break into the industry.
Your Domain Name
This is at the top of the list for obvious reasons. I won’t go into depth on what a domain name is – I am sure you already know. In the past, it seemed to give you a nice little boost in the search engines if you used an ‘exact match domain name’ but in the recent Google algorithm updates, it actually looks as though doing this is detrimental to your website, and should thus be avoided. What you choose for your domain name is completely up to you. Perhaps you want it to be ‘brand’, in which case you can go a little bit wilder than if you wanted to choose something fairly descriptive. Just try to make it is a memorable as possible.
Hosting is absolutely vital; you need somewhere to have your website, right? Try not to go for free hosting. There are too many rules and stipulations in place, and it tends to be far slower than ‘paid for’ hosting, which is important if you want to succeed. I suggest opting for popular hosts who are well known in the Internet Marketing arena. Perhaps two of the most popular of these are Hostgator and Bluehost. They are fast, reliable and inexpensive.
Don’t try to design your website yourself; it is far too much hassle. Instead, opt for WordPress. This nifty little Content Management System (CMS) has a plethora of themes out there so you can make your website unique. Easy to install plugins which ensures that you have the functionality that you need, and perhaps even more importantly, it is easy to update! Couple this with its ‘easy to SEO’ functionality and you have a pretty solid package in your hands. 90% of internet marketers use this free software, which shows that you should too!
Your Mailing List
This is without a doubt one of the most important of all the tools that you need, but sadly, many marketers don’t realize this until it is too late. Your ‘mailing list’ is the list that people are going to sign up to; real targeted visitors. This of course means that they are far easier to sell too, and ultimately that is going to lead to more money in your pocket!
Your Squeeze Page
You need to get people to sign up to your mailing list right? Then this is another essential tool which many people forget about at the start! With a well-designed squeeze page, you will be able to make money. Thankfully for you, there are plenty of generators out there which create them with ease; many of them are plugins for WordPress.
So there you have it, a just a few basic but essential marketing tools that almost any internet marketer can use to become more successful online.
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