Using Pay Per Click Advertising to Drive Traffic
For some reason there are many internet marketers who never delve into the world of pay per click (PPC) advertising, whether it be through Google or another platform. Perhaps the main reason behind this is because they don’t wish to spend money on something that they really don’t understand. While I cannot possibly write a complete guide on how to use PPC, I do wish to give you a couple of basic explanations on how it can benefit your overall marketing strategy. Let’s take a little look, shall we?
Drive Traffic to Your Website Fast
When it comes to the search engines, the top way to drive traffic to your website is through search engine optimization. After all, being ranked organically isn’t going to cost you anything when you generate clicks. However, as we all know, being ranked highly in the search engines is going to take you many months, which means for a long time you won’t be making any money. Thankfully, you can use PPC advertising. Just a couple of clicks and a small budget can have you ranked at the top of the search engines within minutes.
Ranking for Competitive Keywords
No matter how good your skills are at search engine optimization, there are some keywords which are going to be so saturated that it will be nigh on possible to get ranked for them. Don’t worry though, PPC will step in here as your saviour. Imagine being able to be ranked right at the top of the search engines for some of the most competitive keywords. Imagine how much business that would generate you!
PPC for Testing
As an internet marketer, you are going to need to carry out a lot of testing to get the best conversion rates. Don’t worry, PPC advertising can help you out here in a couple of different ways!
- PPC allows you to ‘test’ keywords before you attempt to carry out SEO for them. There is nothing like spending months of your life getting ranked for a certain keyword then finding out that it doesn’t actually convert any customers. With PPC you will be able to check the conversion rates to see if it is actually worth putting in the time and effort. If it isn’t, you haven’t lost anything apart from a small bit of money, which is hardly anything in the grand scheme of things.
- Test your squeeze pages with PPC traffic! This will allow you to work out the best pages to get ranked in the search engines, which is of course going to get you the highest amount of commissions.
In summary, you should never embark upon SEO without incorporating some form of PPC advertising into your strategy. Yes, it can get expensive, but it honestly will save you a lot of time and money in the long run, which is ever so important in the internet marketing game. The plus side is, you can also make money much faster than any other method to generate traffic. So there you have it, some great reasons to utilize PPC. Let’s go now and put what we’ve learned into action!
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